Course curriculum

    1. Segment 00: Welcome to the Course: Course Overview

    2. Segment 01: Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup

    3. Segment 02: Google Ads Auction, Google Network, Ad Rank, Quality Score

    4. Segment 03: Search Campaign Creation

    5. Segment 04: Keywords Research, Keyword Selection, Keyword Planner Tool

    6. Segment 05: Keyword Match Types

    7. Segment 06: Negative Keywords, Negative Keyword Lists

    8. Segment 07: Search Terms

    9. Segment 08: Google Ads Formats Overview

    10. Segment 09: Responsive Search Ad

    11. Segment 10: Google Ads Extensions Overview

    12. Segment 11: Bidding Strategy Overview

    13. Segment 12: Maximize Clicks

    14. Segment 13: Maximize Conversions

    15. Segment 14: Target Impression Share

    16. Segment 15: Target CPA

    17. Segment 16: Target ROAS

    18. Segment 17: Enhanced CPC

    19. Segment 18: Display Network Overview

    1. Segment 19: What is Conversion Tracking & How to Setup Conversion Tracking

    2. Segment 20: Remarketing Overview

    3. Segment 21: Youtube Overview

    4. Segment 22: Shopping Ads Overview, Google Merchant Center Account

    5. Segment 23: Merchant Center Account Creation

    6. Segment 24: Shopping Ads Campaign Creation

    1. Segment 25: Predefined Reports, Saved Reports, Dashboards

    2. Segment 26: Rules

    3. Segment 27: Scripts

    4. Segment 28: Uploads

    5. Segment 29: Seasonality Adjustments

    6. Segment 30: Create Images

    7. Segment 31: Bulk Edit Images

    8. Segment 32: Create Videos

    9. Segment 33: Create Videos With Images

    10. Segment 34: Edit Images

    11. Segment 35: Trim Videos

    12. Segment 36: Add Voice Overs

    13. Segment 37: Manage Assets

    14. Segment 38: Data Manager

    15. Segment 39: Dynamic Ad Feed

    16. Segment 40: Hotel Property Feed

    17. Segment 41: Page Feed

    18. Segment 42: Google Ads + Gemini AI

    19. Segment 43: Manager Accounts/My Client Center Overview

    20. Segment 44: Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land

    21. Segment 45: Google Ads Skillshop Certification

    22. Segment 46: Reading: Google Ads Help: Best Practices

    23. Segment 47: Hands-On-Lab: Launch a Search Ad Campaign with Conversion Tracking

    24. Segment 48: Quiz: Tools, Planning, Billing, Manager Accounts, and Certification

    1. Segment 49: Why to Use Facebook To Market Your Business

    2. Segment 50: How to Create A Facebook Page

    3. Segment 51: How to Create A Facebook Profile Image

    4. Segment 52: How to Design A Facebook Cover Image

    5. Segment 53: How to Update Your Pages Info And Preferences

    6. Segment 54: What to Post On Your Facebook Page

    7. Segment 55: How to Promote Your Page And Get Likes & Engagement

    8. Segment 56: What is an Online Community?

    9. Segment 57: Why Should You Start an Online Community?

    10. Segment 58: Recommend Tools and Apps for Creating an Online Community

    11. Segment 59: How to Grow Your Online Community

    12. Segment 60: How to Create More Engagement in Your Community

    13. Segment 61: Quick Tips for Increasing Engagement

    14. Segment 62: Best Types of Posts to Share in Your Community

    15. Segment 63: Make Consistent Posting Easier

    16. Segment 64: Content Tools & Apps I Use to Create and Automate Posts

    17. Segment 65: Make Your Posts Count More and Increase Engagement

    18. Segment 66: Use Analytics to Grow Your Community

    19. Segment 67: Facebook Ads Basics - What We will Cover

    20. Segment 68: How Powerful Are Facebook Ads?

    21. Segment 69: How Do Facebook Ads Work - The Auction

    22. Segment 70: Facebook Ad Structure

    23. Segment 71: How To Set Up Your Facebook Ads Account

    24. Segment 72: Facebook Ads Metrics

    25. Segment 73: Facebook Ads - Account Navigation

    26. Segment 74: Ad Creation - What We will Cover

    27. Segment 75: Create Your First Ad - Campaign Objectives

    28. Segment 76: Ad Set Name, Conversion, Campaign Score, Audience Definition

    29. Segment 77: Budget & Schedule & Audience Controls

    30. Segment 78: Advantage+ Audience, Policy and Regulatory Requirements & Placements

    31. Segment 79: Ad Name, Identity, Ad setup

    32. Segment 80: Destination, Ad Creative, Creative Testing, Chat builder,Tracking

    33. Segment 81: What is an Audience and Why is it Important for Your Business

    1. Segment 82: Custom Audience: Website visitors & Customer List

    2. Segment 83: Custom Audience: App Activity & Offline Activity

    3. Segment 84: Custom Audience: Catalogue & Video

    4. Segment 85: Custom Audience: Instagram & Lead Form

    5. Segment 86: Custom Audience: Events & Instant Experience

    6. Segment 87: Custom Audience: Facebook Page, Shopping & On-Facebook Listings

    7. Segment 88: Lookalike Audience & Saved Audience

    8. Segment 89: Facebook Ads Bidding Strategy

    9. Segment 90: Facebook Ads Pixel Setup

    10. Segment 91: Facebook Ads Conversion API

    11. Segment 92: Facebook Ads Pixel + Shopify Integration

    12. Segment 93: Create Facebook Video Ad Campaign

    13. Segment 94: How To Create Lead Gen Campaign

    14. Segment 95: App Promotion Campaign

    15. Segment 96: Brand Awareness Campaign

    16. Segment 97: Website Traffic Campaign

    17. Segment 98: Online Sales Campaign

    18. Segment 99: Engagement Campaign

    19. Segment 100: Meta Business Suite

    20. Segment 101: Facebook Ad Policies

    21. Segment 102: Banned Ads/Accounts

    22. Segment 103: Business Support Home & Billing & Payments

    23. Segment 104: Brand Rights Protection & Brand Safety and Suitability

    24. Segment 105: Business Apps & Store Locations

    25. Segment 106: Business Settings

    26. Segment 107: Media Library, Ratings & Reviews & WhatsApp Manager

    27. Segment 108: Ads Reporting & Audience Insights

    28. Segment 109: Insights & Branded Content

    29. Segment 110: Creative Reporting, Experiments & Traffic Analysis Report

    30. Segment 111: Appointments & Commerce Manager

    31. Segment 112: Monetisation & Orders

    32. Segment 113: Ad Account Settings & Ads

    1. Segment 114: Ad Limits Per Page & Ads Manager

    2. Segment 115: Advertising Settings & Audiences

    3. Segment 116: Automated Rules

    4. Segment 117: Campaign Planner

    5. Segment 118: Creative Hub

    6. Segment 119: Instant Forms, Partnership Ads Hub & Events Manager

    7. Segment 120: Creator Marketplace

    8. Segment 121: Planner

    9. Segment 122: Inbox, Leads Centre

    10. Segment 123: Content

    11. Segment 124: Sound Collection

    12. Segment 125: Live Dashboard

    13. Segment 126: Meta AI Business Assistant

    14. Segment 127: Help

    15. Segment 128: Ad Account Updates

    16. Segment 129: Search & Report a Problem

    17. Segment 130: Notifications

    18. Segment 131: Facebook Ads Certification

    19. Segment 132: Market Research & Audience Understanding

    20. Segment 133: Ad Copy Writing

    21. Segment 134: Ad Creative Creation

    22. Segment 135: Video Ads Scripts

    23. Segment 136: Full Campaign Planning

    24. Segment 137: Audience Targeting Ideas

    25. Segment 138: A/B Testing Plan

    26. Segment 139: Performance Analysis & Optimization

    27. Segment 140: Scaling Strategy

    28. Segment 141: Landing Page Copy Optimization

    29. Segment 142: Competitor Analysis

    30. Segment 143: Ad Angle Generation

    31. Segment 144: Retargeting Strategy

    32. Segment 145: Offer Creation

    33. Segment 146: Chatbot & Messenger Flow Ideas

    34. Segment 147: Reading: Meta Business Help Center: Ads Guide

    35. Segment 148: Hands-On-Lab: Launch a Facebook Lead-Gen Campaign with Pixel-Driven Custom Audiences

    36. Segment 149: Quiz: Business Manager, Tools, Certification, and Meta Ads + ChatGPT

About this course

  • Free
  • 388 lessons
  • 23.5 hours of video content

Discover your potential, starting today