Course curriculum

    1. Segment 00: Welcome to the Course: Course Overview

    2. Segment 01: Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup

    3. Segment 02: Google Ads Auction, Google Network, Ad Rank, Quality Score

    4. Segment 03: Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation

    5. Segment 04: Search Campaign Creation

    6. Segment 05: Keywords Research, Keyword Selection, Keyword Planner Tool

    7. Segment 06: Keyword Match Types

    8. Segment 07: Negative Keywords, Negative Keyword Lists

    9. Segment 08: Search Terms

    10. Segment 09: Google Ads Formats Overview

    11. Segment 10: Responsive Search Ad

    12. Segment 11: Dynamic Ad Feed

    13. Segment 12: Responsive Display Ad

    14. Segment 13: Google Ads Extensions Overview

    15. Segment 14: Sitelink Extensions

    16. Segment 15: Call Extensions

    17. Segment 16: Callout Extensions

    18. Segment 17: Structured Snippet Extensions

    19. Segment 18: Price Extensions

    20. Segment 19: Promo Extensions

    21. Segment 20: Lead Form Extensions

    22. Segment 21: App Extension

    23. Segment 22: Business Name & Business Logo

    24. Segment 23: Keyword Insertion

    25. Segment 24: Countdown

    26. Segment 25: Location Insertion

    27. Segment 26: Bidding Strategy Overview

    28. Segment 27: Manual CPC

    29. Segment 28: Maximize Clicks

    30. Segment 29: Maximize Conversions

    31. Segment 30: Maximize Conversion Value

    32. Segment 31: Target Impression Share

    33. Segment 32: Target CPA

    34. Segment 33: Target ROAS

    35. Segment 34: Enhanced CPC

    36. Segment 35: CPM Bidding

    37. Segment 36: CPV Bidding

    38. Segment 37: Display Network Overview

    39. Segment 38: Display Targeting - Affinity

    40. Segment 39: Display Targeting - Demographics

    41. Segment 40: Display Targeting - Detailed Demographics

    42. Segment 41: Display Targeting - In-Market

    43. Segment 42: Display Targeting - Life Events

    44. Segment 43: Display Targeting - Topic

    45. Segment 44: Display Targeting - Placement

    46. Segment 45: Display Targeting - Keywords

    47. Segment 46: Display Targeting - Custom Audiences

    48. Segment 47: Display Targeting - Combined Audiences

    49. Segment 48: Standard Display Campaign Creation

    1. Segment 49: What is Conversion Tracking & How to Setup Conversion Tracking

    2. Segment 50: Conversions On A Website

    3. Segment 51: Conversions On An App

    4. Segment 52: Conversion From Phone Calls

    5. Segment 53: Conversions Offline

    6. Segment 54: Create New Chart

    7. Segment 55: Value Rules

    8. Segment 56: Custom Variables

    9. Segment 57: Settings & Uploads

    10. Segment 58: Measurement - Attribution

    11. Segment 59: Remarketing Overview

    12. Segment 60: Audience Manager

    13. Segment 61: Remarketing Campaign Creation

    14. Segment 62: App Users

    15. Segment 63: Youtube Remarketing

    16. Segment 64: Customer List

    17. Segment 65: Custom Combinations

    18. Segment 66: Google Analytics

    19. Segment 67: Youtube Overview

    20. Segment 68: Youtube Instream Ad Campaign Creation

    21. Segment 69: In Feed Ad Campaign Creation

    22. Segment 70: Bumper Ad Campaign Creation

    23. Segment 71: Non-Skippable Ad Campaign Creation

    24. Segment 72: Ad Sequence Campaign Creation

    25. Segment 73: Target Frequency Campaign Creation

    26. Segment 74: Audio Ads Campaign Creation

    27. Segment 75: Shorts Ads Campaign Creation

    28. Segment 76: Shopping Ads Overview, Google Merchant Center Account

    29. Segment 77: Merchant Center Account Creation

    30. Segment 78: Shopping Ads Campaign Creation

    31. Segment 79: Performance Max Campaign Creation

    32. Segment 80: Universal App Campaign Creation

    33. Segment 81: Demand Gen Campaign Creation

    1. Segment 82: Predefined Reports, Saved Reports, Dashboards

    2. Segment 83: Remarketing Audience Manager

    3. Segment 84: Location Manager

    4. Segment 85: Brand List

    5. Segment 86: Exclusion List

    6. Segment 87: Rules

    7. Segment 88: Scripts

    8. Segment 89: Solutions

    9. Segment 90: Uploads

    10. Segment 91: Bid Strategies

    11. Segment 92: Shared Budgets

    12. Segment 93: Seasonality Adjustments

    13. Segment 94: App Advertising Hub

    14. Segment 95: Keyword Planner

    15. Segment 96: Performance Planner

    16. Segment 97: Reach Planner

    17. Segment 98: Create Images

    18. Segment 99: Create Product Images

    19. Segment 100: Bulk Edit Images

    20. Segment 101: Create Videos

    21. Segment 102: Create Videos With Images

    22. Segment 103: Edit Images

    23. Segment 104: Trim Videos

    24. Segment 105: Add Voice Overs

    25. Segment 106: Manage Assets

    26. Segment 107: Ad Preview and Diagnosis

    27. Segment 108: Content Suitability

    28. Segment 109: Creator Partnerships

    29. Segment 110: Data Manager

    30. Segment 111: Dynamic Ad Feed

    31. Segment 112: Hotel Property Feed

    32. Segment 113: Page Feed

    33. Segment 114: Policy Manager

    34. Segment 115: Google Ads + Gemini AI

    35. Segment 116: Drafts & Experiments

    36. Segment 117: Summary, Documents, Transactions, Settings, Promotions

    37. Segment 118:Google Ads Editor - Practical Implementation

    38. Segment 119: Manager Accounts/My Client Center Overview

    39. Segment 120: Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land

    40. Segment 121: Google Ads Skillshop Certification

    41. Segment 122: Reading: Google Ads Help: Best Practices

    42. Segment 123: Hands-On-Learning: Launch a Search Ad Campaign with Conversion Tracking

    43. Segment 124: Quiz: Tools, Planning, Billing, Manager Accounts, and Certification

    1. Segment 125: Facebook Marketing - What we will cover

    2. Segment 126: Why to Use Facebook To Market Your Business

    3. Segment 127: How to Create A Facebook Page

    4. Segment 128: How to Create A Facebook Profile Image

    5. Segment 129: How to Design A Facebook Cover Image

    6. Segment 130: How to Update Your Pages Info And Preferences

    7. Segment 131: What to Post On Your Facebook Page

    8. Segment 132: How to Promote Your Page And Get Likes & Engagement

    9. Segment 133: What is an Online Community?

    10. Segment 134: Why Should You Start an Online Community?

    11. Segment 135: Recommend Tools and Apps for Creating an Online Community

    12. Segment 136: How to Grow Your Online Community

    13. Segment 137: How to Create More Engagement in Your Community

    14. Segment 138: Quick Tips for Increasing Engagement

    15. Segment 139: Best Types of Posts to Share in Your Community

    16. Segment 140: Make Consistent Posting Easier

    17. Segment 141: Content Tools & Apps I Use to Create and Automate Posts

    18. Segment 142: Make Your Posts Count More and Increase Engagement

    19. Segment 143: Use Analytics to Grow Your Community

    20. Segment 144: Facebook Ads Basics - What We will Cover

    21. Segment 145: How Powerful Are Facebook Ads?

    22. Segment 146: How Do Facebook Ads Work - The Auction

    23. Segment 147: Facebook Ad Structure

    24. Segment 148: How To Set Up Your Facebook Ads Account

    25. Segment 149: Facebook Ads Metrics

    26. Segment 150: Facebook Ads - Account Navigation

    27. Segment 151: Ad Creation - What We will Cover

    28. Segment 152: Create Your First Ad - Campaign Objectives

    29. Segment 153: Ad Set Name, Conversion, Campaign Score, Audience Definition

    30. Segment 154: Budget & Schedule & Audience Controls

    31. Segment 155: Advantage+ Audience, Policy and Regulatory Requirements & Placements

    32. Segment 156: Ad Name, Identity, Ad setup

    33. Segment 157: Destination, Ad Creative, Creative Testing, Chat builder,Tracking

    34. Segment 158: What is an Audience and Why is it Important for Your Business

    1. Segment 159: Custom Audience: Website visitors & Customer List

    2. Segment 160: Custom Audience: App Activity & Offline Activity

    3. Segment 161: Custom Audience: Catalogue & Video

    4. Segment 162: Custom Audience: Instagram & Lead Form

    5. Segment 163: Custom Audience: Events & Instant Experience

    6. Segment 164: Custom Audience: Facebook Page, Shopping & On-Facebook Listings

    7. Segment 165: Lookalike Audience & Saved Audience

    8. Segment 166: Facebook Ads Bidding Strategy

    9. Segment 167: Facebook Ads Pixel Setup

    10. Segment 168: Facebook Ads Conversion API

    11. Segment 169: Facebook Ads Pixel + Shopify Integration

    12. Segment 170: Create Facebook Video Ad Campaign

    13. Segment 171: How To Create Lead Gen Campaign

    14. Segment 172: App Promotion Campaign

    15. Segment 173: Brand Awareness Campaign

    16. Segment 174: Website Traffic Campaign

    17. Segment 175: Online Sales Campaign

    18. Segment 176: Engagement Campaign

    19. Segment 177: Facebook Ads Strategy - 1

    20. Segment 178: Facebook Ads Strategy - 2

    21. Segment 179: Facebook Ads Strategy - 3

    22. Segment 180: Meta Business Suite

    23. Segment 181: Facebook Ad Policies

    24. Segment 182: Banned Ads/Accounts

    25. Segment 183: Business Support Home & Billing & Payments

    26. Segment 184: Brand Rights Protection & Brand Safety and Suitability

    27. Segment 185: Business Apps & Store Locations

    28. Segment 186: Business Settings

    29. Segment 187: Media Library, Ratings & Reviews & WhatsApp Manager

    30. Segment 188: Ads Reporting & Audience Insights

    31. Segment 189: Insights & Branded Content

    32. Segment 190: Creative Reporting, Experiments & Traffic Analysis Report

    33. Segment 191: Appointments & Commerce Manager

    34. Segment 192: Monetisation & Orders

    35. Segment 193: Ad Account Settings & Ads

    1. Segment 194: Ad Limits Per Page & Ads Manager

    2. Segment 195: Advertising Settings & Audiences

    3. Segment 196: Automated Rules

    4. Segment 197: Campaign Planner

    5. Segment 198: Creative Hub

    6. Segment 199: Instant Forms, Partnership Ads Hub & Events Manager

    7. Segment 200: Creator Marketplace

    8. Segment 201: Planner

    9. Segment 202: Inbox, Leads Centre

    10. Segment 203: Content

    11. Segment 204: Sound Collection

    12. Segment 205: Live Dashboard

    13. Segment 206: Meta AI Business Assistant

    14. Segment 207: Help

    15. Segment 208: Ad Account Updates

    16. Segment 209: Search & Report a Problem

    17. Segment 210: Notifications

    18. Segment 211: Facebook Ads Certification

    19. Segment 212: Market Research & Audience Understanding

    20. Segment 213: Ad Copy Writing

    21. Segment 214: Ad Creative Creation

    22. Segment 215: Video Ads Scripts

    23. Segment 216: Full Campaign Planning

    24. Segment 217: Audience Targeting Ideas

    25. Segment 218: A/B Testing Plan

    26. Segment 219: Performance Analysis & Optimization

    27. Segment 220: Scaling Strategy

    28. Segment 221: Landing Page Copy Optimization

    29. Segment 222: Competitor Analysis

    30. Segment 223: Ad Angle Generation

    31. Segment 224: Retargeting Strategy

    32. Segment 225: Offer Creation

    33. Segment 226: Chatbot & Messenger Flow Ideas

    34. Segment 227: Reading: Meta Business Help Center: Ads Guide

    35. Segment 228: Hands-On-Learning: Launch a Facebook Lead-Gen Campaign with Pixel-Driven Custom Audiences

    36. Segment 229: Quiz: Business Manager, Tools, Certification, and Meta Ads + ChatGPT

About this course

  • Free
  • 485 lessons
  • 29.5 hours of video content

Discover your potential, starting today