Course curriculum

    1. Segment 01 - Brand Positioning and Architecture

    2. Segment 02 - Brand Extensions and Diversification

    3. Segment 03 - Leveraging Technology in Brand Management

    4. Segment 04 - Integrated Marketing Communications (IMC)

    5. Segment 05 - Building Brand Advocacy and Loyalty

    1. Segment 06 - Customer Based Brand Equity Model

    2. Segment 07 - Measuring Brand Equity

    3. Segment 08 - Social Media Sentiment Analysis

    4. Segment 09 - The Role of Brand Associations and Brand Equity 

    5. Segment 10 - Leveraging Brand Equity for Market Expansion 

    1. Segment 11 - What is Emotional Branding 

    2. Segment 12 - Content Marketing and Storytelling Platforms 

    3. Segment 13 - Influencer Marketing 

    4. Segment 14 - Interactive Brand Experiences

    5. Segment 15 - User Generated Content (UGC) 

    1. Segment 16 - Innovation Strategies for Brand Growth

    2. Segment 17 - Co-Creation and Collaborative Innovation

    3. Segment 18 - Innovation Management Platforms

    4. Segment 19 - Sustainable Branding Initiatives

    1. Segment 20 - Brand Governance Frameworks

    2. Segment 21 - Digital Asset Management Solutions

    3. Segment 22 - Global Brand Consistency

    4. Segment 23 - Enforcing Brand Guidelines

    5. Segment 24 - Brand Compliance and Audits

About this course

  • Free
  • 24 lessons
  • 2 hours of video content

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