Overview

Business Writing Immersion covers a proven, systematic approach to the art of effective, persuasive business and financial writing. Using 12 steps and almost 60 practical techniques, the course works through from initial writing analysis to final copy, producing documents that succeed every time. For each writing technique, the course provides tutorial with exercises and thoughtful answers. Special instructions help professionals for whom English is a second language. Advanced techniques help teams write long documents such as proposals.

Each step of the course consists of videos, supplemental PDF documents that will allow you to follow along with the instructor, and an e-book extract that pertains to the segment being covered in the video for reference. There are 38 video modules for this course, including supplemental materials, averaging approximately 7-10 minutes each.

In addition, a section for Writing Professional Emails is added as an appendix, and a new section for ESL is included as well, covering tenses, verbiage, and tone.

A breakdown of materials is as follows:

  • Introduction & Overview
  • Step 1 – Analyze Purpose
  • Step 2 – Analyze Audience
  • Step 3 – Writing the Purpose Statement
  • Step 4 – Gathering information
  • Step 5 – Writing the sentence outline
  • Step 6 – Writing the draft
  • Step 7 – Revising content and organization
  • Step 8 – Editing for coherence
  • Step 9 – Editing for clarity
  • Step 10 – Editing for economy
  • Step 11 – Editing for readability
  • Step 12 – Conclusion and final thoughts
  • Appendix B – Tips for writing emails
  • Appendix C – ESL Articles, Attitude and Approach, and Tenses

Learning Outcomes

At the end of this course you will be able to...

  • Compose clear, concise communications.
  • Improve readability of your documents.
  • Better organize your ideas and thoughts.
  • Create more effective emails.
  • Increase the speed and productivity of digital, written, and oral communication.

Course curriculum

  • 1

    Introduction

  • 2

    Welcome to the course!

    • A message from the instructor
    • How to use this course
    • Before we begin...
  • 3

    Discussion Forum (Slack Channel)

    • Slack Channel
  • 4

    Steps 1 - Analyze Purpose

  • 5

    Step 2 - Analyze Audience

    • 2-1 - Analyze Audience
    • 2-1 - Analyze Audience - eBook
    • 2-1 - Analyze Audience - Pages-11-14
  • 6

    Step 3 - Write Purpose Statement

    • 3-1 - Write Purpose Statement
    • 3-1 - Write Purpose Statement - eBook
    • 3-1 - Write Purpose Statement - Pages-15-17
  • 7

    Step 4 - Gather Information

    • 4-1 - Gather Information
    • 4-1 - Gather Information - eBook
    • 4-1 - Gather Information - Page-18
  • 8

    Step 5 - Write Sentence Outline

    • 5-1 - Writing Sentence Outline Part 1
    • 5-2 - Writing Sentence Outline Part 2
    • 5-3 - Writing Sentence Outline Part 3
    • 5-4 - Writing Sentence Outline Part 4
    • 5-1 - Writing Sentence Outline - Part 1 - eBook
    • 5-1 - Writing Sentence Outline - Pages-22-26
    • 5-2-3-4 - Writing Sentence Outline - Parts-2-3-4 - eBook - (1)
    • 5-2-3-4 - Writing Sentence Outline - Parts-2-3-4 - eBook - (2)
    • 5-2-3-4 - Writing Sentence Outline - Parts-2-3-4 - eBook - (3)
    • 5-2-3-4 - Writing Sentence Outline - Parts-2-3-4 - eBook -(4)
    • 5-2 - Analysis and Outlining Slides - Pages-26-28
    • 5-3 and 5-4 Analysis and Outlining Slides - Page-29
    • 5-3 and 5-4 - Analysis and Outlining Slides - Page-29
    • 5-3 and 5-4 - Analysis and Outlining Slides - Page-29
  • 9

    Step 6 - Write Draft

    • 6-1 - Writing the Draft
    • 6-1 - Writing the Draft - Page-30
  • 10

    Step 7 - Revise Content and Organization

    • 7-1 - Post-Writing Organization
    • 7-2 - Revise Content
    • 7-1 - Post-Writing Organization - eBook
    • 7-1 - Post-Writing Organization - Page-31
    • 7-2 - Revise Content - eBook
    • 7-2 - Revise Content - Page-32
  • 11

    Step 8 - Edit for Coherence

    • 8-1 - Edit for Coherence
    • 8-2 - Repeat Key Words
    • 8-3 - Begin with the Point
    • 8-4 - Transition Words
    • 8-5 - Vertical Lists
    • 8-6 - Visual Devices
    • 8-1 - Edit for Coherence - eBook
    • 8-1 - Edit for Coherence - Page-33
    • 8-2 - Repeat Key Words - eBook
    • 8-2 - Repeat Key Words - Pages-34-35
    • 8-3 - Begin with the Point - eBook
    • 8-3 - Begin with the Point - Page-36
    • 8-4 - Transition Words - eBook
    • 8-4 - Transition Words - Page-37
    • 8-5 - Vertical Lists - eBook
    • 8-5 - Vertical Lists - Page-38
    • 8-6 - Vertical Devices - eBook
    • 8-6 - Vertical Devices - Page-39
  • 12

    Step 9 - Edit for Clarity

    • 9-1 - Edit for Clarity
    • 9-2 - Use Concrete Words
    • 9-3 - Use Active Verbs
    • 9-4 - Simplify Tense
    • 9-5 - Avoid Subjunctive Mood
    • 9-6 - Identify and Replace Ambiguity
    • 9-7 - Use Standard English
    • 9-8 - Ensure Modifier Placement
    • 9-1 - Edit for Clarity - eBook
    • 9-1 - Edit for Clarity - Pages-40-41
    • 9-2 - Use Concrete Words - eBook
    • 9-2 - Use Concrete Words - Pages-42-43
    • 9-3-4-5 - Active Verbs - Simplify Tense and Avoid Subjunctive - eBook - (1)
    • 9-3-4-5 - Active Verbs - Simplify Tense and Avoid Subjunctive - eBook - (2)
    • 9-3-4-5 - Active Verbs - Simplify Tense and Avoid Subjunctive - eBook (3)
    • 9-3 - Use Active Verbs - Pages -44-46
    • 9-4 - Simplify Tense - Pages -47-48
    • 9-5 - Avoid Subjunctive Mood - Pages-49-50
    • 9-6 - Identify and Replace Ambiguity - eBook
    • 9-6 - Identify and Replace Ambiguity - Pages-51-52
    • 9-7 - Use Standard English - Page-53
    • 9-8 - Ensure Modifier Placement - eBook
    • 9-8 - Ensure Modifier Placement - Page-54
  • 13

    Step 10 - Edit for Economy

    • 10-1 - Edit for Economy Part-1
    • 10-2 - Edit for Economy Part-2
    • 10-3 - Edit for Economy Part-3
    • 10-1-2-3 - Edit for Economy - Parts-1-2-3 - Pages-55-56
    • 10-1 - Edit for Economy - Part-1 - eBook
    • 10-2 - Edit for Economy - Part-2 - eBook
    • 10-3 - Edit for Economy - Part-3 - eBook
  • 14

    Step 11 - Edit for Readability

    • 11-1 - Edit for Readability
    • 11-1- Edit for Readability - eBook
    • 11-1 - Edit for Readability - Pages-57-59
  • 15

    Conclusion

    • 12-1 - Conclusion
    • 12-1 - Conclusion - Page-60
  • 16

    Appendix B - Emails

    • 13-1 - Tips for Emails
    • 13-1 - Tips for Emails - Pages-19-21
  • 17

    Appendix C - ESL

    • ESL Articles Part 1
    • ESL Articles Part 2
    • ESL Articles Part 3
    • ESL Attitude and Approach Part 1
    • ESL Attitude and Approach Part 2
    • ESL Tenses
    • ESL Articles - Part-1
    • ESL Articles - Part-2
    • ESL Articles - Part-3
    • ESL Attitude and Approach - Part-1
    • ESL Attitude and Approach - Part-2
    • ESL Tenses