Effective Corporate Communication: Principles & Evolution

This course explores trends and strategies in corporate communication. Participants evaluate its impact on business strategies and create ethical communication strategies. Through case studies and crisis management, learners develop proactive problem

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Course curriculum

1. Segment 01 - Introduction to the Course & the Instructor
2. Segment 02 - Defining Corporate Communication
3. Segment 03 - Significance in the Business World
4. Segment 04 - Key Concepts and Principles of Corporate Communication
1. Segment 05 - Early Foundations of Corporate Communication
2. Segment 06 - Milestones in Corporate Communication
3. Segment 07 - Corporate Communication in the 21st Century
1. Segment 08 - Core Principles of Effective Communication
2. Segment 09 - Ethical Considerations in Corporate Communication
3. Segment 10 - Corporate Communication and Organizational Structure
1. Segment 11 - Introduction to Module 2
2. Segment 12 - Building a Communicative Culture
3. Segment 13 - Employee Feedback Systems
4. Segment 14 - Real-World Examples of Employee Engagement
1. Segment 15 - Tools and Channels for Internal Communication
2. Segment 16 - Effective Use of Internal Communication Tools (Part 1)
3. Segment 17 - Effective Use of Internal Communication Tools (Part 2)
4. Segment 18 - Case Examples of Successful Internal Communication
1. Segment 19 - Preparing For Internal Crisis
2. Segment 20 - Managing Internal Communication During Crisis
3. Segment 21 - Case Studies on Internal Crisis Communication
1. Segment 22 - Introduction to Module 3
2. Segment 23 - Fundamentals of Public Relations
3. Segment 24 - Crafting Effective Press Releases and Public
4. Segment 25 - Media Relations Best Practices
1. Segment 26 - The Essence of Corporate Branding
2. Segment 27 - Building and Maintaining a Consistent Brand Image
3. Segment 28 - Real World Branding Success Stories
1. Segment 29 - Engaging with Investors, Partners and Customers
2. Segment 30 - External Crisis Management
3. Segment 31 - Case Studies on Crisis Management
1. Segment 32 - Introduction to Module 4
2. Segment 33 - Embracing Social Media and Online Platforms
3. Segment 34 - Crafting Effective Digital Content
4. Segment 35 - Measuring Digital Communication Impact
1. Segment 36 - Navigating Cultural Differences in Communication
2. Segment 37 - Global Communication Strategies
3. Segment 38 - Case Studies in Global Corporate Communication
1. Segment 39 - Emerging Technologies in Communication
2. Segment 40 - Anticipating Future Communication Trends
3. Segment 41 - Integrating Innovative Strategies
4. Segment 42 - Wrap up and Key Takeaways

About this course

Free
42 lessons
2.5 hours of video content

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Effective Corporate Communication: Principles & Evolution

Course curriculum

Module 1.1: Fundamentals of Corporate Communication

Module 1.2: Historical Evolution of Corporate Communication

Module 1.3: Communication, Ethics, and Structure

Module 2.1: Employee Engagement and Relations

Module 2.2: Internal Communication Strategies

Module 2.3: Crisis and Change Communication Internally

Module 3.1: Stakeholder Engagement and Media Relations

Module 3.2: Brand Reputation and Image Management

Module 3.3: Crisis Communication and Reputation Management

Module 4.1: Digital Communication Strategies

Module 4.2: Cross-Cultural and Global Communication

Module 4.3: Innovations and Future Trends

About this course

Discover your potential, starting today