Course curriculum

    1. Segment 1 - The value of market research and developing audience personas to identify and target diverse consumer segments effectively

    2. Segment 5 - Cultural Intelligence in Marketing- Navigating Diverse Markets

    3. Segment 2 - Market Research: The Foundation of Audience Understanding

    4. Segment 3 - Audience Segmentation Creating Meaningful Target Groups

    5. Segment 4 - Building Audience Personas- Humanizing Your Target Market

    1. Segment 6 - Understanding the Importance of a Value Proposition

    2. Segment 7 - Conducting Competitor Analysis

    3. Segment 8 - Incorporating Emotional Triggers and Cultural References

    4. Segment 9 - Utilizing Storytelling Techniques

    1. Segment 10 - Strategies for Cultural Inclusivity in Brand Identity

    2. Segment 11 - Utilizing Color Psychology in Brand Identity 

    3. Segment 12 - Incorporating Cultural Symbols and Elements 

    4. Segment 13 - Brand Partnerships and Collaborations 

    1. Segment 14 - Developing a Content Marketing Plan

    2. Segment 15 - Keyword Research for Relevant Topics

    3. Segment 16 - Culturally Sensitive and Localized Content

    4. Segment 17 - Utilizing Multimedia Formats

    1. Segment 18 - Implementing SEO for Global Reach

    2. Segment 19 - Leveraging Social Media for Regional Impact

    3. Segment 20 - Building Meaningful Relationships on Social Media

    4. Segment 21 - Measuring Success through Data Analytics

    5. Segment 22 - Conclusion & Takeaways

About this course

  • Free
  • 22 lessons
  • 1.5 hours of video content

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