Course curriculum

    1. Segment 01 - Introduction to GenAI for Marketing Analysts

    2. Segment 03 - GenAI and Marketing Analytics: Glossary

    3. Segment 04 - History & Background for GenAI and Marketing Analysts

    4. Segment 05 - Demo for Streamlining Campaign Optimization and Customer Segmentation with ChatGPT

    5. Segment 06 - Segment Demo for Campaign Performance Analysis with Google Gemini

    6. Segment 07 - Segment Demo for Customer Segmentation with Claude AI

    7. Segment 08 - Remediating Risks and Ethical Concerns

    8. Segment 09 - Demo for Sentiment Analytics and Performance Analysis with ChatGPT

    9. Segment 10 - Demo for Consumer Sentiment Analysis with Microsoft CoPilot

    10. Segment 11 - Practice Project for Market Analysts

    11. Segment 12 - Closing Thoughts What’s Next

About this course

  • Free
  • 11 lessons
  • 1 hour of video content

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