Google Ads MasterClass 2026 - All Campaign Builds & Features

Master Google Ads from account setup to campaign optimization, covering Search, Display, YouTube, Shopping, Performance Max, bidding, conversion tracking, automation, and AI-powered advertising tools.

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Course curriculum

1. Segment 00 - Welcome to the Course: Course Overview
2. Segment 01 - Google Ads Overview, Where Google Ads Appear, and Account Setup
3. Segment 02 - Google Ads Auction, Network, Ad Rank, and Quality Score
4. Segment 03 - Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation
1. Segment 04 - Search Campaign Creation
2. Segment 05 - Billing: Summary, Documents, Transactions, Settings, Promotions
3. Segment 06 - Google Ads Editor: Practical Implementation
1. Segment 07 - Manager Accounts and My Client Center Overview
2. Segment 08 - Google Ads HelpCenter, Policy HelpCenter, Blog, and Search Engine Land
3. Segment 09 - Google Ads Skillshop Certification
4. Segment 10 - Hands-On-learning: Set Up a Search Campaign in Google Ads
5. Segment 11 - Reading: Google Ads Help: How Google Ads Works and the Auction
6. Segment 12 - Quiz: Manager accounts, resources, and certifications
1. Segment 13 - Keyword Research, Selection, and Keyword Planner
2. Segment 14 - Keyword Match Types
1. Segment 15 - Negative Keywords and Negative Keyword Lists
2. Segment 16 - Search Terms
1. Segment 17 - Google Ads Formats Overview
2. Segment 18 - Responsive Search Ad
3. Segment 19 - Dynamic Search Ad
4. Segment 20 - Responsive Display Ad
5. Segment 21 - Hands-On-learning: Build a keyword-driven search campaign
6. Segment 22 - Reading: Google Ads Help: About Keyword Match Types
7. Segment 23 - Quiz: Search ad formats
1. Segment 24 - Google Ads Extensions Overview
2. Segment 25 - Sitelink Extensions
3. Segment 26 - Call Extensions
4. Segment 27 - Callout Extensions
5. Segment 28 - Structured Snippet Extensions
6. Segment 29 - Location Extensions
1. Segment 30 - Price Extensions
2. Segment 31 - Promo Extensions
3. Segment 32 - Lead Form Extensions
4. Segment 33 - App Extension
1. Segment 34 - Business Name and Business Logo
2. Segment 35 - Keyword Insertion
3. Segment 36 - Countdown
4. Segment 37 - Location Insertion
1. Segment 38 - Create Images
2. Segment 39 - Create Product Images
3. Segment 40 - Bulk Edit Images
4. Segment 41- Create Videos
5. Segment 42 - Create Videos With Images
6. Segment 43 - Edit Images
7. Segment 44 - Trim Videos
8. Segment 45 - Add Voice Overs
9. Segment 46 - Manage Assets
10. Segment 47 - Hands-On-learning: Build Search Ads with Extensions and Asset Studio
11. Segment 48 - Reading: Google Ads Help: About Assets in Google Ads
12. Segment 49 - Quiz: Creative production with Asset Studio
1. Segment 50 - Bidding Strategy Overview
2. Segment 51 - Manual CPC
3. Segment 52 - Maximize Clicks
1. Segment 53 - Maximize Conversions
2. Segment 54 - Maximize Conversion Value
3. Segment 55 - Target CPA
4. Segment 56 - Target ROAS
1. Segment 57 - Target Impression Share
2. Segment 58 - Enhanced CPC
3. Segment 59 - CPM Bidding
4. Segment 60 - CPV Bidding
1. Segment 61 - Bid Strategies
2. Segment 62 - Shared Budgets
3. Segment 63 - Seasonality Adjustments
4. Segment 64 - Keyword Planner
5. Segment 65 - App Advertising Hub
6. Segment 66 - Hands-On-learning: Design a Google Ads Bidding and Budget Plan
7. Segment 67 - Reading: Google Ads Help: About Bidding Strategies
8. Segment 68 - Quiz: Budgets and planning tools
1. Segment 69 - Display Network Overview
2. Segment 70 - Display Targeting: Affinity
3. Segment 71 - Display Targeting: Demographics
4. Segment 72 - Display Targeting: Detailed Demographics
1. Segment 73 - Display Targeting: In-Market
2. Segment 74 - Display Targeting: Life Events
3. Segment 75 - Display Targeting: Topics
4. Segment 76 - Display Targeting: Placements
1. Segment 77 - Display Targeting: Keywords
2. Segment 78 - Display Targeting: Custom Audiences
3. Segment 79 - Display Targeting: Combined Audiences
4. Segment 80 - Standard Display Campaign Creation
5. Segment 81 - Hands-On-learning: Build a Display Campaign with Audience Targeting
6. Segment 82 - Reading: Google Ads Help: About Audience Targeting
7. Segment 83 - Quiz: Custom targeting and campaign creation
1. Segment 84 - What Is Conversion Tracking and How to Set It Up
2. Segment 85 - Conversions on a Website
3. Segment 86 - Conversions on an App
1. Segment 87 - Conversions From Phone Calls
2. Segment 88 - Offline Conversions
3. Segment 89 - Value Rules
4. Segment 90 - Custom Variables
1. Segment 91 - Create New Chart
2. Segment 92 - Settings and Uploads
3. Segment 93 - Measurement and Attribution
4. Segment 94 - Predefined Reports, Saved Reports, and Dashboards
5. Segment 95 - Hands-On-learning: Set Up Conversion Tracking and Reporting
6. Segment 96 - Reading: Google Ads Help: About Conversion Tracking
7. Segment 97 - Quiz: Reports, attribution, and settings
1. Segment 98 - Remarketing Overview
2. Segment 99 - Audience Manager
3. Segment 100 - Remarketing Campaign Creation
1. Segment 101 - App Users Remarketing
2. Segment 102 - YouTube Remarketing
3. Segment 103 - Customer List
4. Segment 104 - Google Analytics Remarketing
1. Segment 105 - Custom Combinations
2. Segment 106 - Audience Manager Overview (Shared Library)
3. Segment 107 - Location Manager
4. Segment 108 - Brand List
1. Segment 109 - Exclusion List
2. Segment 110 - Automated Rules
3. Segment 111- Scripts
4. Segment 112 - Solutions
5. Segment 113 - Uploads
6. Segment 114 - Hands-On-learning: Build Remarketing with Audiences and Automation Rules
7. Segment 115 - Reading: Google Ads Help: About Remarketing
8. Segment 116 - Quiz: Exclusion lists and bulk actions
1. Segment 117 - YouTube Overview
2. Segment 118 - YouTube Instream Ad Campaign Creation
3. Segment 119 - In-Feed Ad Campaign Creation
4. Segment 120 - Bumper Ad Campaign Creation
5. Segment 121 - Non-Skippable Ad Campaign Creation
6. Segment 122 - Ad Sequence Campaign Creation
7. Segment 123 - Target Frequency Campaign Creation
8. Segment 124 - Audio Ads Campaign Creation
9. Segment 125 - Shorts Ads Campaign Creation
1. Segment 126 - Shopping Ads Overview and Google Merchant Center
2. Segment 127 - Merchant Center Account Creation
3. Segment 128 - Shopping Ads Campaign Creation
4. Segment 129 - Performance Max Campaign Creation
5. Segment 130- Universal App Campaign Creation
6. Segment 131 - Demand Gen Campaign Creation
1. Segment 132 - Performance Planner
2. Segment 133 - Reach Planner
3. Segment 134 - Ad Preview and Diagnosis
4. Segment 135 - Content Suitability
5. Segment 136 - Creator Partnerships
6. Segment 137 - Data Manager
7. Segment 138 - Dynamic Ad Feed
8. Segment 139 - Hotel Property Feed
9. Segment 140- Page Feed
10. Segment 141- Policy Manager
1. Segment 142 - Google Ads with Gemini AI
2. Segment 143 - Drafts and Experiments
3. Segment 144 - Hands-On-learning: Plan Google Ads with AI and Experiments
4. Segment 145 - Reading: Google Ads Help: About Performance Max
5. Segment 146 - Quiz: AI, drafts, and experiments

About this course

Free
147 lessons
8.5 hours of video content

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Google Ads MasterClass 2026 - All Campaign Builds & Features

Course curriculum

Chapter 1: Google Ads fundamentals

Chapter 2: Campaign creation and account management

Chapter 3: Manager accounts, resources, and certifications

Chapter 4: Keyword research and match types

Chapter 5: Negative keywords and search term analysis

Chapter 6: Search ad formats

Chapter 7: Standard ad extensions

Chapter 8: Conversion-driving extensions

Chapter 9: Dynamic insertion and brand assets

Chapter 10: Creative production with Asset Studio

Chapter 11: Bidding foundations

Chapter 12: Conversion-based bidding

Chapter 13: Specialized bidding methods

Chapter 14: Budgets and planning tools

Chapter 15: Display network foundations

Chapter 16: Behavioral and topical targeting

Chapter 17: Custom targeting and campaign creation

Chapter 18: Conversion tracking foundations

Chapter 19: Advanced conversion tracking

Chapter 20: Reports, attribution, and settings

Chapter 21: Remarketing foundations

Chapter 22: Remarketing audience sources

Chapter 23: Custom audiences and shared library

Chapter 24: Exclusion lists and bulk actions

Chapter 25: Video advertising on YouTube

Chapter 26: Shopping, app, and demand gen campaigns

Chapter 27: Planning, business data, and policy tools

Chapter 28: AI, drafts, and experiments

About this course

Discover your potential, starting today