Course curriculum

    1. Segment 00: Welcome to the Course: Course Overview

    2. Segment 01: Introduction to the Course

    3. Segment 02: Module Introduction

    4. Segment 03: The Informed Buyer Revolution

    5. Segment 04: The Collapse of Information Asymmetry

    6. Segment 05: What Today's Buyers Actually Respond To

    7. Segment 06: Reading: Cognitive v/s. Emotional Trust in Business

    1. Segment 07: Understanding Cognitive Trust

    2. Segment 08: The Power of Emotional Trust

    3. Segment 09: Building Both Dimensions Simultaneously

    4. Segment 10: Reading: Building Trust Across Cultures

    1. Segment 11: Competence — The First Pillar

    2. Segment 12: Character and Consistency — Pillars Two and Three

    3. Segment 13: Your Credibility Audit and Action Plan

    4. Segment 14: Hands-On-Learning: Trust and Credibility Audit: Assessing Your Current Buyer Communication Approach

    5. Segment 15: Quiz: The Three Pillars of Credibility

    1. Segment 16: Module Introduction

    2. Segment 17: Two Dimensions, Four Orientations

    3. Segment 18: Profiling the Four Buyer Orientations in Sales Contexts

    4. Segment 19: Reading Style Signals From Early Conversation Cues

    5. Segment 20: Reading: Understanding the 4 Buyer Types and How to Communicate With Them

    1. Segment 21: The Mechanics of Real-Time Style Adaptation

    2. Segment 22: Adaptation in Action — Four Buyer Scenarios

    3. Segment 23: Identifying Your Own Default Style

    4. Segment 24: Reading: Is It Bad to Be Fake at Work?

    1. Segment 25: How Stress Hijacks Your Communication Style

    2. Segment 26: Emotional Regulation Techniques That Actually Work

    3. Segment 27: Staying Adaptive When the Conversation Gets Hard

    4. Segment 28: Hands-On-Learning: Style-Adapted Conversation Planner: Preparing Buyer-Specific Communication Approaches

    5. Segment 29: Quiz: Emotional Regulation in High-Stakes Interactions

About this course

  • Free
  • 46 lessons
  • 2.5 hours of video content

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