Course curriculum
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Segment 01 - Introduction and welcome
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Segment 02 - Definition and significance of service innovation
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Segment 03 - Differentiation between service and product innovation
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Segment 04 - Impact of Hotel service innovation on organizational growth (Part 1)
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Segment 05 - Impact of Hotel service innovation on organizational growth (Part 2)
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Segment 06 - Case studies showcasing successful service innovations
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Segment 07 - Exploring the concept of design thinking
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Segment 08 - Five stages of design thinking: empathize, define, ideate, prototype, test (Part 1)
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Segment 09 - Five stages of design thinking: empathize, define, ideate, prototype, test (Part 2)
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Segment 10 - Understanding the human-centred approach to problem-solving
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Segment 11 - Real-life examples of design thinking applications in Hotel service innovation
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Segment 12 - Define personas and empathize customers’ needs and pain points
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Segment 13 - Identifying specific challenges or opportunities
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Segment 14 - Techniques for capturing and analysing Hotel customer insights (Part 1)
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Segment 15 - Techniques for capturing and analysing Hotel customer insights (Part 2)
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Segment 16 - Mapping the customer journey to identify touchpoints and opportunities
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Segment 17 - Techniques for ideation, such as brainstorming, to stimulate creativity and innovation (Part 1)
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Segment 18 - Techniques for ideation, such as brainstorming, to stimulate creativity and innovation (Part 2)
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Segment 19 - Collaboration and cross-functional Hotel teamwork in ideation
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Segment 20 - Generating creative ideas- divergent and convergent thinking to explore solutions
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Segment 21 - Evaluating and prioritizing ideas based on feasibility and desirability
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Segment 22 - Module 1: Conclusion and main takeaways
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Segment 23 - Customer journey map: Developing and visualizing the new Hotel service steps
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Segment 24 - Identifying customer actions and touchpoints, evaluate gain and pain points
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Segment 25 - Develop and improve the new service scenario by incorporating customer feedback
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Segment 26 - Mapping the new components of the service: Formats to demonstrate the process
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Segment 27 - The importance of prototyping in Hotel service innovation (Part 1)
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Segment 28 - The importance of prototyping in Hotel service innovation (Part 2)
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Segment 29 - Developing prototypes to communicate ideas clearly and receive feedback
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Segment 30 - Experiment with different aspects of the ideas and learn from successes and failures
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Segment 31 - Conducting tests and measuring impact and value
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![](https://import.cdn.thinkific.com/163274/YMvDCCPwSEyPSdRiT4a2_Batch-3-Marketing-image-2-450x225.jpg)
About this course
- Free
- 82 lessons
- 6.5 hours of video content