Strategic Public Relations Planning

This course provides a comprehensive overview of strategic public relations planning in the corporate communication context. It introduces foundational concepts and frameworks in PR strategy, measurement analysis, ethics, and proper execution.

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Course curriculum

1. Segment 01 - Introduction and Welcome to the Course
2. Segment 02 - Definition and Importance of Strategic PR
3. Segment 03 - Evolution of PR in the Digital Age
4. Segment 04 - Overview of Strategic PR Planning Process
1. Segment 05 - Identifying Key Stakeholders
2. Segment 06 - Current Trends in PR
3. Segment 07 - Analyzing Successful PR Campaigns
1. Segment 08 - Understanding SMART Goals in PR
2. Segment 09 - Aligning PR Goals with Business Objectives
3. Segment 10 - Types of PR Goals
1. Segment 11 - Introduction to Module 2
2. Segment 12 - Audience Analysis Techniques and Tools
3. Segment 13 - Crafting Effective PR Messages Strategies for Engagement
4. Segment 14 - Channel Strategy Selecting the Right Medium for Your Message
1. Segment 15 - Visual Communication in PR The Power of Images and Videos
2. Segment 16 - Tone and Voice Humanizing Your Brand
3. Segment 17 - Cultural Sensitivity in Messaging Global PR Considerations
1. Segment 18 - Storytelling in PR Building Narratives That Resonate
2. Segment 19 - Feedback Loops Listening and Adapting to Your Audience
3. Segment 20 - Analyzing real-world examples of effective PR messaging
1. Segment 21 - Introduction to Module 3
2. Segment 22 - Crisis Communication Preparation and Response
3. Segment 23 - Reputation Management: Building and Protecting Brand Image
4. Segment 24 - PR Evaluation: Advanced Metrics and Analysis
1. Segment 25 - Ethical Dilemmas in PR: Navigating Grey Areas
2. Segment 26 - Internal Communication: Engaging Your Organization
3. Segment 27 - Public Affairs and Lobbying: The intersection of PR and public policy
1. Segment 28 - Sustainability and CSR in Public Relations: Beyond the Buzzwords
2. Segment 29 - Content Marketing and the Modern PR Professional
3. Segment 30 - Emerging Technologies in PR: AI, VR, and Beyond
1. Segment 31 - Introduction to Module 4
2. Segment 32 - Overview of the PR Planning Process
3. Segment 33 - Integrating Elements into a PR Plan
4. Segment 34 - Best Practices for PR Planning
1. Segment 35 - Actionable Steps in Implementing a PR Plan
2. Segment 36 - Overcoming Common Challenges
3. Segment 37 - Case Studies of Effective Implementation
1. Segment 38 - The Importance of Continuous Learning
2. Segment 39 - Adapting to Changing Environments
3. Segment 40 - Future of Strategic PR
4. Segment 41 - Wrap-up and Key Takeaways

About this course

Free
41 lessons
3 hours of video content

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Strategic Public Relations Planning

Course curriculum

Module 1.1: Introduction to Strategic Public Relations

Module 1.2: PR Stakeholders and Trends

Module 1.3: Setting PR Goals

Module 2.1: Understanding Your Audience

Module 2.2: Crafting Messages

Module 2.3: PR Tactics and Channels

Module 3.1: Budgeting and Resources

Module 3.2: Monitoring and Measuring

Module 3.3: Ethics and Crisis Management

Module 4.1: Strategic Planning Process

Module 4.2: Monitoring and Measuring

Module 4.3: Ethics and Crisis Management

About this course

Discover your potential, starting today